Background of the study

• • Barely few months are remaining for the elections, no party would dare to risk losing support of the voters. Unlike olden days, the voter’s behavior is not very static and further the media driven campaigns make the loyalties more volatile, which makes gut feel / judgmental predictions more difficult  and unstable.

• • Hence it becomes critical to understand the voter’s perceptions of the political parties, candidates and local issues to devise a meticulous election winning strategy. A properly time Pre-Election Survey will give valuable insights on the voter’s perception, expectations and the party/ candidate status.

• In this regard, we propose the respectful Party to conduct a pre-election survey and strengthen their campaign. This document outlines the methodology, sample size, time & cost details for carrying out the survey based study

 Objectives

Objective of the study

• To understand the voter’s expectations and perception of   party & competition, alliance parties in the Village & Habitation under study.

Research Objective(s)

• Mapping voter’s needs – local issues/ grievances, demands matter the most – which may influence voting decision
• Satisfaction level with MLA, MP, CM, PM , MAYOR &  Corporator etc.,

• Image of the parties – their leader, candidate
• Most admired party, influential party leaders
• Opinion on major issues like farmers in the state /quality of life in last 1 year , price inflation of necessary commodities etc.,
• Suitable / Reliable candidate for their benefits.

Proposed Methodology

• We propose a face to face interview based survey. The survey will be conducted with the help of semi structured questionnaire.
• The depth of coverage proposed is as below
• Village & Habitation level (Random +Booster sampling)

Target Group

• People with voting age i.e. above 18 yrs (having vote in that Village & Habitation)
• In addition to the common people, influential people will be covered separately.

Sampling Equation

• In each Village & Habitation, the survey will ensure coverage of people belonging to different economic class, religion, gender, age group. The sample will be spread across the geographical coverage of the Division.

Sample size per Village/ Habitation

• Minimum sample size of 3% to 30% of voter list  approx. will be covered per Village & Habitation .
• Village & Habitation – wise report will be given.(conditions apply)
• Quotas will be maintained for Gender, Religion, Age group & caste.

Information Area(s)

• Voting information
  • Whether voted in any election last time?
  • Intention to vote – undecided/ definite
• Demographic  – Gender, Religion, Caste  etc.,
• Whether Register Voter or not  in that Village & Habitation
• Personal expectations of voters.
• Local Issues, Grievances.
• Satisfaction with present leaders & party.
  Image of the party leaders,
  – Behavior traits expected,
  those admired most and least
• Active / Reliable party / Best Candidate
• Influential people in the rural areas

The information areas mentioned here are only indicatives. This will be finalized at the time of preparation of questionnaire

Thanking you,

Lion. V. Nageshwar Rao.

Chief Executive Officer 

–Psephologist. 

Cell :9393778818

                

website: www.nforesearch.com

E-mail:ceo@nforesearch.com, ed@nforesearch.com