NATIONAL FAMILY OPINIONis the Market and Social Research organization conducted different types of surveys since 2001. NFO has been associated with some of the best clients in Market Research industry.

NATIONAL FAMILY OPINION ’s mission is to provide high quality, cost effective market research services to companies and earn growth through a bank of satisfied clients, operating in the global market we work hard to make our clients happy by serving them the best because we know that it is the best way to be in business.

NATIONAL FAMILY OPINION is a firm that provides customized market research services to its clients. We have professionals with a very strong background and with the help of their experience we deliver high quality services.

Being smaller in size and low overheads as compared to big players of the industry we provide cost effectiveness services.

We feel that these are the three parameters that the clients are demanding these days

  • Quality of Data
  • On-Time-Delivery
  • Cost effectiveness

We do not sacrifice one requirement at the cost of other

  • Field Data Collection
  • Data Analysis
  • Report writing and Presentation

We are a comprehensive Market Research Company and do research projects in various areas like B2B research, media research, consumer research, financial research, Social research, and opinion poll and policy research. We use the latest of research tools.
Field Data Collection

Unlike some international markets, raw data is hardly available in the Indian market. Many of the market research projects include a critical step of primary data collection customized for the specific project.

The field service team of NATIONAL FAMILY OPINION that is headquartered in HYDERABAD has pan India network of field data collection teams. We engage these teams and manage them to provide an authentic and action oriented data for the clients.

Data can be collected using various techniques including:

  • Markets – Segmentation and demand Estimation Studies
  • Customers – Customer Satisfaction Surveys
  • Advertising – Communication Research, Concept Tests
  • Products – Positioning Studies, Product Tests, Brand Image

We will recommend most suitable methodology for the client which includes

  • Face to Face interviews
  • In-depth Interviews
  • Focus Groups
  • Dealer / distribution audit
  • Mystery shopping
  • Web based studies

Data Analysis

Raw data is analyzed and converted to information to match with the capabilities and strategies of the company, to provide an actionable guideline for achieving business goal. The analytics team of NATIONAL FAMILY OPINION India supports both the clients in INDIA.

The team is able to deliver reports that are immediately actionable. The data analysis team performs following tasks to convert the raw data to a report.

Processing

  • Data Entry
  • Validation of data punched

Analysis

  • Data formatting / preparation
  • Data analysis

NATIONAL FAMILY OPINION analytics team is capable of operating in all popular market research analytics software’s.
Our analysis team does following type of analysis based on the requirements of our client

  • Basic Cross tabulations
  • Multi Variety analysis
  • Segmentation and Cluster analysis
  • Conjoint analysis
  • Regression studies
  • Other advanced analysis

Report Writing and Presentation

  • Charts and Graphs
  • Final report writing including interpretation and recommendations

Usually brand is the heart of most companies. Our research team can help you in Brand positioning.

At NATIONAL FAMILY OPINION we pride ourselves in having a world class team that is experienced in integrated solution delivery. We provide actionable solutions that are customized to a clients’ brand strategy. Our consulting style is anchored around use of data.

This caliber of consulting is generally provided by high end consulting firms at a very high price. Because of the boutique business model our cost structure is much lower and it allows us to deliver the same quality of service at a much lower price.

We can take your company to a “data driven, fact based solutions culture” Some of the key stages are:

  • Market opportunity evaluation
  • Company positioning studies
  • Opportunity matching to company strategy
  • Market identity development
  • Actionable market penetration plan
  • Action Execution
  • Monitoring and recalibrate

Apart from this we have our own teams in following States
Delhi, Mumbai, West Bengal, Orissa, Maharashtra, Gujarat, Karnataka, Tamilnadu, Andhra Pradesh, Telangana, Kerala, Madhya Pradesh, Rajasthan, Haryana, Punjab, Uttar Pradesh, Chhattisgarh

We cover approximately 100 cities with local teams and can service entire country with these teams